Why we buy the science of shopping

Description

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture–full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the worlds emerging markets. Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture — full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the worlds emerging markets. New material includes: – The latest trends in online retail — what retailers are doing right and what theyre doing wrong — and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. – A guided tour of the most innovative stores, malls and retail environments around the world — almost all of which are sprin