Understanding Strategic Management

Description

‘Understanding Strategic Management’ is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book’s four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business.The author conveys the realities of strategic management through diverse, international and contemporary examples, while Strategy in Focus boxes use examples from popular media to show strategic management issues at work in the headlines we read every day. A longer, integrated case study in everychapter ties together multiple strategic challenges that affect businesses large and small, public and private. Review and discussion questions then encourage students to be critical of the materialand juxtapose alternative concepts and frameworks to evaluate their strengths and weaknesses. Students may extend their learn