The new psychology of leadership

Description

Winner of the University of San Diego Outstanding Leadership Book Award 2012! Shortlisted for the British Psychological Society Book Award 2011! Shortlisted for the CMI (Chartered Management Institute) Management Book of the Year Award 2011-2012! According to John Adair, the most important word in the leader’s vocabulary is “we” and the least important word is “I”. But if this is true, it raises one important question: why do psychological analyses of leadership always focus on the leader as an individual – as the great “I”? One answer is that theorists and practitioners have never properly understood the psychology of “we-ness”. This book fills this gap by presenting a new psychology of leadership that is the result of two decades of research inspired by social identity and self-categorization theories. The book argues that to succeed, leaders need to create, champion, and embed a group identity in order to cultivate an understanding of ‘us’ of which they themselves are representative. It also shows how, by