The 12 Powers Of A Marketing Leader: How To Succeed By Building Customer And Company Value

Description

HOW TO SUCCEED AS A MARKETING LEADER IN TODAY’S GLOBAL, DIGITAL WORLD. What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders–and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. Learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company’s priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act on your ideas. MOBILIZE YOUR TEAM: Build and hone a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customer, company, and long-term career. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works–and what doesn’t–in marketing’s digital age.By zeroing in on the