Nudge: The Final Edition

Description

NO.1 INTERNATIONAL BESTSELLERFrom Cass R. Sunstein and Richard H. Thaler, winner of the Nobel Prize in Economics, Nudge is one of the most influential books of the 21st century*Fully revised and updated from cover to cover*Since the original publication of Nudge more than a decade ago, the word has entered the vocabularyof businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of “nudge units” in governments around the world and countless groups of behavioural scientists in every part of the economy. It has taught us how to use thoughtful choice architecture tohelp us make better decisions for ourselves, our families, and our society.Now, Richard Thaler and Cass Sunstein have updated the book, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research. This final edition offers a wealth ofnew insights, for both its avowed fans and newcomers, about a wide range of issues that we fac