Marketing&Sales for the hospitality industry part 2

Description

The theory book Marketing& Sales for the hospitality industry, part 2, is part of the English version of the ‘PlanBoek’ method. It gives a reference and is a real do-book for Managers/Entrepreneurs (mbo level 4). It offers a broad theoretical basis on the subject of Marketing& Sales in the hospitality industry.
In this book you will be introduced to marketing strategy and market-oriented entrepreneurship. You will learn how to use the possibilities of the 6 Ps as the basis for a business plan. With the theory from this book, you will be able to conduct commercial activities.
You will practice the theory and test whether you master the substance with the assignments and questions in the book. You’ll get access to the corresponding online material, which includes movies, more practical assignments and useful tips by using the code in the book.