Description
Making a Business Plan is a how-to-textbook with an accompanying website offering useful tools to enable you to write a business plan without any prior knowledge. The book is easy to follow and written in plain language.
Why Making a Business Plan?
– A step-by-step approach to making a business plan
– No prior knowledge required
– Additional study materials available online
In this fully revised third edition of the book, eight steps to writing a business plan are described. They are as follows: Step 1: recognizing yourself as an entrepreneur, Step 2: developing your idea, Step 3: setting up your business, Step 4: researching your market, Step 5: planning your promotional strategies, Step 6: organizing your business, Step 7: arranging your finances and Step 8: implementing your plan. For each step the necessary theory is explained briefly, after which you start working on activities designed to culminate in a complete business plan. If you wish, you can consult additional literature.
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