Description
“A longstanding excellent primer, in an equally excellent updated edition.”-PrintEllen Lupton and Jennifer Cole Phillips’s celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton andPhillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.Topics include:* Color* Texture* Rhythm and balance* Hierarchy* Layers* Grids* And much more!The new revised edition features new chapters on:* Visualizing data* Typography* Modes of representation* Gestalt principlesSixteen new pages of student and professional work covering such topics as working with grids and designingwith color make this a course adoption favo
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