Description
One of the few books wed recommend BBC Training The perfect guide for anyone who wants to get on in this ever-changing and challenging media Controller BBC Radio 5 Live A rich repository of real, practical experience Director – BBC Nations&Regions An invaluable guide Director – The Radio Academy This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a track, how to sell a feature or promote a programme, setting up competitions, thinking fast in a phone in – this book will help you do all that and more. It covers network and commercial, music and talk radio skills and is particularly suited to the independent local or community radio. It features advice from professionals, covers industry-wide best practice with enough need-to-know technical information to get you up and
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