Description
When developing new products, new processes and new markets it is crucial that organizations continue to deliver products to existing customers in a sustainable, innovative and competitive way. This book shows how to do just that… To be an effective innovative organization, both the value chain and the innovation process have to be coordinated properly in order to attain the organization’s main goals. This requires challenging managerial decisions combined with balanced coordination of activities at a strategic, tactical and operational level. In an exploratory way this new book presents several concepts related to the management of technology-oriented innovation and problem solving-based business management research. The goal of this book is to develop the reader’s knowledge, skills and attitudes, based on learning by doing, in these areas focusing on technology-oriented innovation from a managerial perspective. Effective Innovation in Practice is essential for students who are involved with technology-ori
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