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“Albert Boswijk and his colleagues are the pre-eminent experts in Experience Management in Europe. This book brings all of their knowledge and wisdom together and is vital reading for anyone seeking to create value from experience.” – Prof. Chris Voss. London Business School “Economy of Experiences_is_a great book that extends our ideas — disagreeing with us on occasion! It pushes forward what we know about today’s Experience Economy, focusing on those that are meaningful and co-created. (In fact, it wasn’t until I read this_that I truly understood what ‘co-creation’ was all about.)__Anyone looking to create greater value for their customers should absorb its lessons. This wonderful book has many such lessons that anyone seeking to embrace the Experience Economy should embrace.” – B. Joseph Pine II, co-author The Experience Economy_and Infi nite Possibility: Creating Customer Value on the Digital Frontier Albert Boswijk, Ed Peelen en Steven Olthof Economie van Experiences 4e editie Dit boek beschrijft de
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