Description
Many business schools include compulsory in-company research projects. Typically, these projects require that research activities converge into well-founded, practically relevant recommendations for management.This book helps students do in-company research via a straightforward step-by-step approach. After mapping out information gaps, research questions are addressed by systematically collecting and analyzing data. The research findings help formulate practical recommendations. Each step is explainedin detail, with extra information and short examples. An applied research project runs throughout the book and illustrates links between steps.The book is accompanied by a website that includes a Prezi of the step-by-step approach, exemplary research reports, helpful hints for work placement and anassessment form. This book is for students who are primarily being educated to become a business manager (studies in business economics, marketing, international business or management, for instance). Arjan de
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