Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

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Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation “In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that’s provocative, insightful, and needs to be heard.” -Heidi Henkel Sinclair, Director of Communications, Bill&Melinda Gates Foundation “Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company’s reputation. Anyone who depends upon or shapes a company’s reputation-customers, employees, news media, NGOs, and bloggers-will benefit from reading Dr. Gaines-Ross’s book and will learn more about the influence they wield over corporate reputations.” -Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School “At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what compani