Description
This readable, practical book helps business people quickly understand what business intelligence is, how it works, where it’s used, and why and when to use itùall illustrated by real case studies, not just theory.ö Nigel Pendse Author of The OLAP Report www.olapreport.com So much information, so little time. All too often, business data is hard to get at and useùthus slowing decision-making to a crawl. This insightful book illustrates how organizations can make better, faster decisions about their customers, partners, and operations by turning mountains of data into valuable business information that as always at the fingertips of decision makers. You all learn what as involved in using business intelligence to bring together information, people, and technology to create successful business strategiesùand how to execute those strategies with confidence. Topics covered include: THE BUSINESS INTELLIGENCE MINDSET: Discover the basics behind business intelligence, such as how it as defined, why and how to use it
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