Social Network Analysis

Description

This best-selling text helps newcomers dive into the theories and techniques of social network analysis, while teaching more advanced users how to conduct their own analysis with the core measures of density, centrality, clustering, centralization and spatialization. New to this edition: *New worked examples give new and advanced users a ‘how to’ guide for a wide range of research contexts *A new chapter on social media takes the book into one of the most dynamic areas of social network research *New further reading sections guide the reader deeper into the literature *Updated examples throughout situate the book in the state-of-the-art of social network analysis Better than ever, this classic book is the quintessential guide to the theories and techniques of social media analysis. It remains an essential resource for researchers and research students across the social sciences.