The real micebook

Description

As the title portrays, the book will cover all the fundamental and exciting facets of the MICE industry (Meetings, Incentives, Conferences and Exhibitions).
It is a great foundation for anyone looking to work in this industry, as well as being inspirational to current MICE professionals. The real MICEbook is an asset which belongs on everybody’s desk.
With more than 20 years’ experience in the MICE industry and more than 10 years’ as a lecturer at a university of applied sciences, Gebert Janssen decided to write this book about the MICE industry to give inspiration and knowledge to everybody who is interested.