Export planning, met MyLab NL toegangscode

Description

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.Export Planning will enable readers to: * systematically select and plan entries into new international markets; * enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and fi nance; * assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to t